Consumers purchase goods and businesses sell goods. The Retail Sales Potential (RSP) dataset provides estimates and projections of consumer potential organized by store type. RSP estimates are demand side estimates in that they are aggregates of the Consumer Expenditure Potential (CEP) data. The RSP data are not derived from actual retail sales estimates - considered supply-side estimates. CEP statistics are summarized (aggregated) into various RSP store types – for example, Beer, Wine and Liquor Stores. The result is a relative indicator of household retail sales potential by store type. The RSP estimates and projections are useful for comparing trade areas based on relative consumer retail potential. RSP data are based on consumers and not businesses; therefore, business to business (B2B) spending is not included in the RSP data estimates.
The variables included in this dataset are Households and Retail Sales Potential.