PSYTE™ US Geodemographic Data consists of the data files described in this section. Details, including table names and data schemas for these files, are contained in the psyte_usa_data_schema.xlsx workbook.
PSYTE™ US Geodemographic Data Block file
The block file contains the following information:
- Census 2020 Block codes
- Associated Block Group code based on updated TIGER/Line geographic coding
- PSYTE™ US group code (01, 02, etc. Not classified = NC.)
- PSYTE™ US category code (1, 2, etc. Not classified = 0.)
- PSYTE™ US segment code (01.1, 01.2, etc. Not classified = NC.0.)
- Seven drill-down variables with label categories across three themed dimensions – income, life stage, and property (Not classified = NC0.)
- Current Year-based estimates of total households and population (at the Census Block level). These counts are aligned to GroundView current year estimates.
The block file is provided for all Census Blocks in the United States, not including those in any Territories. Unpopulated blocks, those with insufficient data, and those dominated by institutional or military group quarters are not classified.
Benchmark file
The benchmark file contains Current Year-based estimates of total households by individual segment and group for the United States, individual states and counties (or county equivalents), and Core Based Statistical Areas.
PSYTE™ US Geodemographic Segment Label file
The geodemographic segment label file contains segment names for all 63 PSYTE™ US segments. Refer to the PSYTE™ US geodemographic segment labels section of this document for additional information.