| Variable Name | Variable Description |
|---|---|
| consumer_vitality | Consumer Vitality Index – a cumulative, composite measure of the socioeconomic desirability and performance of a Block Group with respect to population and household growth, socio-demographic characteristics, access to amenities, quality of life, population health, and crime data |
| personal_economic_index | Personal Economics Index – a composite index that measures socioeconomic desirability with respect to income, home value, affordability, and net worth |
| community_economic_index | Community Economics Index – a composite index that measures key population and employment change statistics including population, households, employment, and sales volume |
| education_index | Educational Attainment Index – index measuring educational attainment |
| quality_life_index | Quality of Life Index – a composite index that measures the intersection of quality of life and access to consumer amenities with respect to key points of interest, such as restaurants and movie theaters |
| crime_index | Crime Index – a composite index that measures safety and security with respect to key crime statistics |
| health_index | Health Index – a composite index that measures population health with respect to key health characteristics |
Refer to the consumer_vitality_usa_data_schema.xlsx workbook for a full list of variables.
To contextualize the meaning of range indexes, Precisely applies a simple descriptor for each of seven ranges across a standard distribution:
| Qualitative Descriptor | Meaning |
|---|---|
| Struggling | Score is less than the 10th percentile |
| Stressed | Score is between 10th percentile and 25th percentile |
| Below Average | Score is between 25th percentile and 50th percentile |
| Average | Score is equal to 50th percentile |
| Above Average | Score is between 50th percentile and 75th percentile |
| Favorable | Score is between 75th percentile and 90th percentile |
| Thriving | Score at or above 90th percentile |