Consumer Vitality (USA) is an index that measures consumer desirability and performance at the Block Group unit of analysis. The product was developed using input data and software from Precisely and a global business database.
Consumer Vitality (USA) employs continuously updated, small-area demographic and location data in a location-enabled framework to understand how small areas perform as independent entities and relative to proximal geography and macro-level socioeconomic trends. Using a proprietary methodology, Consumer Vitality (USA) measures the socioeconomic desirability of a geographical area, and the economy as a whole.
Consumer Vitality (USA) separates the signal from the noise. With an abundance of data in the market, organizations are inundated with data (the "data deluge") which they are forced to sift through in order to make effective decisions. The Consumer Vitality index allows users to easily target areas that are (or are not) desirable and performing.
Consumer Vitality (USA) also accounts for the importance of context and relativity. The strength of Consumer Vitality (USA) lies in the high-quality and unique input data used to develop the indices in the product, along with rigorous and data-intensive geographical partitioning, integration, and comparison of input data across a diverse set of geographical criteria.
By leveraging multiple layers of geography and business-oriented geographical constructs, Consumer Vitality (USA) takes a unique, robust, and data-intensive approach to measuring small-area consumer performance. Consumer Vitality USA is produced at the Block Group unit of analysis but can be calculated for other census, postal, and custom market area geographies.
For each Block Group, there is one composite Consumer Vitality index and six sub-indices:
- Personal Economics
- Community Economics
- Education
- Quality of Life
- Crime
- Health
These sub-indices compliment the composite Consumer Vitality index, allowing users to understand and customize the characteristics that form the Consumer Vitality index.