Consumer Vitality solves a business-wide knowledge gap in scoring consumer performance in Canada for small, local areas. While various classification systems exist in marketing and PR pieces for large scale geographies – such as the "Ten Best Places to Retire" - no classification system except for Consumer Vitality has quantified consumer performance at the DA unit of analysis. Consumer Vitality is a high-value data product that is easy to use and cost-effective in terms of offering users data to enhance targeting efforts.