GeoEnrichment data refers to the relative values which are derived using the current year GroundView demographic datasets. These data are used for enriching address-level records via Precisely’s PBKEY. The PreciselyID lookup file (also referred to as the “index” file) enables the user to join the GroundView GeoEnrichment data attributes to addresses which have been assigned a PBKEY.
While the demographic concepts are the same between the Demographics and GeoEnrichment variables, the values in the GeoEnrichment counterpart are expressed as percentages, medians, or averages (means) for the smallest level of geography for which GroundView data are developed that is Block Group.