Methodology statement - Latest

GroundView: US Business Summary Data Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Demographic Estimates and Projections
Product
GroundView Demographics > Business Summary
Version
Latest
ft:locale
en-US
Product name
GroundView: US Business Summary Data
ft:title
GroundView: US Business Summary Data Product Guide
Copyright
2025
First publish date
2016
ft:lastEdition
2025-10-23
ft:lastPublication
2025-10-23T14:31:12.974900

The GroundView: US Business Summary database contains aggregations of business establishments and employment information for all standard Census-based geographic levels, as well as ZIP Codes and Designated Market Area Regions (DMARs). The primary source of this data is Precisely's World Points of Interest-Premium dataset. This product is a national dataset of business locations, leisure hot spots, and geographic features. Business establishments are extracted from this data source along with a variety of attributes and business-specific information, such as NAICS (North American Industry Classification System) codes, SIC (Standard Industrial Classification) codes, descriptions, employee count information, and location context information – for approximately 17 million US businesses.

Key methodology steps include:

  • Address geocoding each business in the US Points of Interest - Premium file to its Census Block Group.
  • Aggregating the number of establishments and employees by their corresponding NAICS and SIC codes.