Methodology - Latest

Daytime Population (Australia) Product Guide
Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Demographic Estimates and Projections
Product
Daytime Population
Version
Latest
ft:locale
en-US
Product name
Daytime Population (Australia)
ft:title
Daytime Population (Australia) Product Guide
Copyright
2025
First publish date
2015
ft:lastEdition
2025-10-22
ft:lastPublication
2025-10-22T15:10:52.216286

Using source data from different partners, and our market knowledge and expertise accumulated over the last 15 years, measurements of the number of people who work, live and visit a Statistical Area Level 1 (SA1) is calculated as described in the following subsections.

Residents of an SA1

  1. Based on Precisely’s Estimates and Projections (Australia) current year estimate of usually resident population. For further information about the Australian Estimates and Projections datasets, please refer to the Product Guide for Estimates and Projections (Australia)
  2. For those areas that have a Business District, the resident population is generally the smallest component of the Daytime Population.

Workers in an SA1

  1. The ABS release figure (Counts of Australian Businesses, cat. no. 8165.0) is balanced against the Labour Force (LF) survey (from ABS), Small Area Labour Markets (SALM) data (published by the Commonwealth Department of Employment), and the 2021 Census Working Population Profile. These are balanced against the levels and growth from the Weekly Payroll Jobs in Australia release that is now published quarterly. The Counts of Australian Businesses dataset is published at the SA2 level, by broad industry. Weekly Payroll Jobs in Australia is reported by the ABS at the SA3 level. SALM data is only an aggregate figure of employment at the SA2 level, while LF data is only published at the SA4 level.
  2. After balancing data at the SA2 level, figures are assigned to an SA1 based on intensity of businesses within each SA2.
  3. These ratios are then worked up through the use of detailed business point data from Precisely's World Points of Interest Premium database.

Visitors to an SA1

  1. The measure of average sales figure is worked out based on the release describing the number of businesses in each SA2 by turnover, by industry (Counts of Australian Businesses), and utilizing estimates generated by the Taxation Statistics dataset from the Australian Taxation Office.
  2. This, in turn, is translated into the average number of sales daily.
  3. Precisely then factors in those people who would shop but not buy. To shop means to look around with an intention of buying, but the activity does not imply that an act of buying also took place.