Changes in this release - Latest

Context Demographics Release Notes

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Context Demographics
Product
Context > Demographics
Version
Latest
ft:locale
en-US
Product name
Context Demographics
ft:title
Context Demographics Release Notes
Copyright
2026
First publish date
2013
ft:lastEdition
2026-03-30
ft:lastPublication
2026-03-30T10:38:43.939000
L1_Product_Gateway
Enrich
L2_Product_Segment
Data
L3_Product_Brand
Precisely Demographics
L4_Investment_Segment
Precisely Demographics
L5_Product_Group
Context
L6_Product_Name
Context

Context Demographics is compiled using two inputs: Precisely boundary polygons and demographic data inputs. Precisely boundary polygons are refreshed on a quarterly basis. Demographic data inputs are updated yearly as data is made available by the US Census Bureau.

The structure of the Context Demographics data schema workbook changed in this release. Changes include renaming and re-ordering existing columns, as well as the addition of several new columns. Additionally, all CHAR and VARCHAR data types are now represented as TEXT, and data type and field length are represented in two separate columns.

The following columns were added to the schema workbook:

  • product_table_name
  • index
  • primary_key
  • type_code
  • table_name
  • grouping

Refer to the Notices tab in the schema workbook for additional information.

The following column name changes were made in the schema workbook:

Former Column Name New Column Name
Table Name table_friendly_name
Seq. sequence_number
Field Name field_name
Field Value Key Reference field_value_key_reference
Description description