Product description - dynamic_neighborhoods - Latest

Dynamic Neighborhoods US Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Neighborhoods
Version
Latest
ft:locale
en-US
Product name
Dynamic Neighborhoods US
ft:title
Dynamic Neighborhoods US Product Guide
Copyright
2025
First publish date
2025
ft:lastEdition
2026-04-22
ft:lastPublication
2026-04-22T18:20:11.455000
L1_Product_Gateway
Enrich
L2_Product_Segment
Data
L3_Product_Brand
Precisely Demographics
L4_Investment_Segment
Precisely Demographics
L5_Product_Group
Segmentations & Geodemographics
L6_Product_Name
Segmentations

Dynamic Neighborhoods US includes a range of component files:

Component Description
Boundary file Defines the geographic units for which Dynamic Neighborhoods US data is built – namely Block Groups, which are small-area census/administrative geographic zones. The Block Group boundary file is provided in WKT format.
Origin-Destination files Measure population flows to a destination area in terms of percentage of devices, dwell time, and activity index. Refer to the Product specifications section of this product guide for additional information.
Destination totals files Summarized metrics for activity index, dwell time, and importance score by destination area.
PreciselyID A lookup table between Precisely's unique PBKEY and Block Group geographic codes. This lookup table can be used to join various Dynamic Neighborhoods US attributes to addresses that have an assigned PBKEY value.

Demographic and other characteristics based on origin characteristic data are applied to destination flows and summarized by destination area. This information includes age groups by gender, household income ranges, occupation categories, and spend potential data. Refer to the Product specifications section of this product guide for additional information.