Origin-Destination unpivoted-to-pivoted field name lookup - dynamic_neighborhoods - Latest

Dynamic Neighborhoods US Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Neighborhoods
Version
Latest
ft:locale
en-US
Product name
Dynamic Neighborhoods US
ft:title
Dynamic Neighborhoods US Product Guide
Copyright
2025
First publish date
2025
ft:lastEdition
2026-04-22
ft:lastPublication
2026-04-22T18:20:11.455000
L1_Product_Gateway
Enrich
L2_Product_Segment
Data
L3_Product_Brand
Precisely Demographics
L4_Investment_Segment
Precisely Demographics
L5_Product_Group
Segmentations & Geodemographics
L6_Product_Name
Segmentations
Field Name - Unpivoted Field Name - Pivoted Description
percent_pop *_pp_* Percentage of the population from the origin flowing to the destination
dwell_time *_dt_* Total time (in minutes) spent in the destination area
dwell_time_md *_dt_md_* Average time (in minutes) spent in the destination area
activity _a_ Activity index measuring the popularity of a destination. Counts are normalized against a national baseline for the respective day part and week part.