Consumer Vitality (Canada) is an index that measures consumer desirability and performance at the Dissemination Area (DA) unit of analysis. Consumer Vitality was developed using input data and software from Precisely and a global business database.
Consumer Vitality is defined by six categories:
- Personal economics
- Community economics
- Education
- Quality of life
- Crime
- Health
Through a proprietary methodology which accounts for the importance of context and relativity, Consumer Vitality measures the socio-economic desirability of a geographical area. Consumer Vitality (Canada) is produced at the Dissemination (DA) unit of analysis however users can calculate the index for other census, postal geography and custom market area geographies.
For each DA, there is one composite Consumer Vitality index and six (6) sub-indices. The sub-indices are used to complement the composite Consumer Vitality index in terms of allowing users to understand the characteristics that form the Consumer Vitality index.
Consumer Vitality is an innovative dataset from Precisely designed to help users understand and compare consumer performance in Canada for small, local areas. Because consumers are so important to business and economic success, Consumer Vitality serves a diverse set of verticals and use cases.