Demographics - 2023 - 2023.06

Spectrum GroundView: Retail Sales Potential Guide

Product type
Data
Portfolio
Enrich
Product family
Spectrum
Product
Spectrum > GeoEnrichment
Version
2023.06
Language
English
Product name
Spectrum Technology Platform
Title
Spectrum GroundView: Retail Sales Potential Guide
Topic type
How Do I
Overview
Reference
First publish date
2007

Demographics are the statistical characteristics of people and the places in which they live. These characteristics range from the general (age or sex) to extremely specific details.

GroundView datasets deliver socioeconomic information in a geographic context, for a deeper understanding of current and potential markets. Data includes information such as household income, race, and consumer spending habits.

The thousands of variables included in GroundView allow users to glean insights about current and potential markets, allowing for better execution of intelligence-based marketing, planning, and expansion strategies.