PSYTE™ HD Financial geodemographic data is a segmentation system that classifies Canada's neighbourhoods into 15 distinctive type (clusters) based on the financial characteristics and behaviours of the residents.
| Data Sources | Statistics Canada TomTom Precisely |
| Reference Date | Mid-year, July 1 reference date for area estimates. PSYTE™ HD Financial estimates of population and households at the DA level and higher-level benchmark geographies are current with the latest Precisely demographic estimates. Financial cluster codes were walked forward to Census 2021 geography. |
| Updates | Annual (Household, Total Population, and Total Adult Population counts, as well as postal code assignments) |
| Variables and Record Counts | Refer to the segmentation_can_vyyyy_variables.xlsx and segmentation_can_data_schema.xlsx workbooks for additional information |