PSYTE™ HD Financial geodemographic data consists of the following database files.
Postal Codes (FSALDU) to Cluster Match-up file
The FSALDU to Cluster Match-up file contains postal codes (FSALDUs), PSYTE™ HD Financial geodemographic cluster codes, standard geographic codes, Delivery Mode Type (describing the type of delivery by Canada Post), and latitude/longitude. The file is based on the Canada Postal Points file updated with Census 2021 geography.
FSALDU to Cluster Match-up data contains all unique postal codes across Canada, the corresponding PSYTE™ HD Financial geodemographic cluster assignment, and relevant geographical information based on the 2021 Census.
Dissemination Area (DA) to Cluster Match-up file
This file contains the following information:
- 2021 Census Dissemination Areas (DAs)
- PSYTE™ HD Financial geodemographic cluster codes
- Estimated number of households
- Estimated population of households
- Population
- Adult population
- Adult men+ population
- Adult women+ population
Population data is sourced from Precisely's Estimates and Projections.
DA to Cluster Match-up data is provided for all Dissemination Areas in Canada.
PSYTE™ HD Financial Geodemographic Cluster Description file
The PSYTE™ HD Financial Geodemographic Cluster Description file contains names and descriptions for all 15 PSYTE™ HD Financial geodemographic clusters. Refer to the PSYTE™ HD Financial geodemographic cluster descriptions section of this product guide for additional information.
Update Profile (Demographic Summary) file
The Update Profile file contains 150+ estimates variables summarized to the PSYTE™ HD Financial geodemographic segmentation system.