PSYTE™ HD Canada geodemographic data is a market segmentation system that classifies Canadian postal codes and Dissemination Areas into 56 clusters based on demographic and socioeconomic characteristics of households within neighbourhoods.
| Data Sources | Statistics Canada TomTom Precisely |
| Reference Date | Mid-year, July 1 reference date for area estimates. The primary clustering of PSYTE™ HD Canada was originally built on Census 2011 data. In 2018, the original clusters were validated and updated using Census 2016 data. PSYTE™ HD geodemographic cluster codes were walked forward to Census 2021 geography. PSYTE™ HD Canada geodemographic data is packaged with estimates of population and households at the DA level and at higher-level benchmark geographies that are current with the latest Precisely demographic estimates. |
| Updates | Annual (Household, Total Population, and Total Adult Population counts and postal code assignments) |
| Variables and Record Counts | Refer to the segmentation_can_vyyyy_variables.xlsx and segmentation_can_data_schema.xlsx workbooks for additional information |