PSYTE™ HD Canada geodemographic data consists of the following database files.
Postal Codes (FSALDU) to Cluster Match-up file
The FSALDU to Cluster Match-up file contains postal codes, PSYTE™ HD Canada geodemographic group and cluster codes, standard geographic codes, Delivery Mode Type (describing the type of delivery by Canada Post), and latitude/longitude. The file is based on the Canada Postal Points file overlaid with Census 2021 geographic attributes.
FSALDU to Cluster Match-up data contains all of the unique postal codes across Canada, the corresponding PSYTE™ HD Canada geodemographic cluster assignment, and relevant geographical information based on the 2021 Census.
Dissemination Area (DA) to Cluster Match-up file
The Dissemination Area (DA) to Cluster Match-up file contains the following information:
- 2021 Census Dissemination Areas
- PSYTE™ HD Canada geodemographic cluster and group codes
- Estimated number of households
- Population
- Adult population
- Adult men+ population
- Adult women+ population
Household and population data is sourced from Precisely's Estimates and Projections.
DA to Cluster Match-up data is provided for all Dissemination Areas in Canada.
Benchmark file
The Benchmark file contains the following information, based on Precisely's Estimates and Projections:
- Total number of households
- Total population
- Number of households by individual cluster
- Number of households by major group
Information is provided for the following geographic levels:
- Nationwide
- Provinces/territories
- Census Divisions (CDs)
- Census Subdivisions (CSDs)
- Census Metropolitan Areas/Census Agglomerations (CMAs/CAs)
- Forward Sortation Areas (FSAs)
PSYTE™ HD Canada Geodemographic Cluster Description file
The PSYTE™ HD Canada Geodemographic Cluster Description file contains cluster names for all 56 PSYTE™ HD Canada geodemographic clusters. Refer to the PSYTE™ HD Canada geodemographic cluster descriptions section of this product guide for additional information.
PSYTE™ HD Canada Geodemographic Major Groups file
The PSYTE™ HD Canada Geodemographic Major Groups file contains PSYTE™ HD Canada geodemographic group names for all 12 major groups.
Update Profile (Demographic Summary) file
The Update Profile file contains 150+ estimates variables summarized to the PSYTE™ HD Canada geodemographic segmentation system.