PSYTE™ HD Canada geodemographic data
PSYTE™ HD Canada geodemographic data is a powerful market segmentation system that classifies Canadian postal codes and Dissemination Areas (DAs) into lifestyle groups and mutually exclusive neighbourhood types. PSYTE™ HD Canada geodemographic clusters were updated in 2018 using Census 2016 base data while maintaining validated clusters from the system that was originally built on 2011 Canadian Census base along with third-party inputs. Precisely leveraged the cluster build environment from the 2014 PSYTE™ HD geodemographic cluster development in combination with Census 2016 base data. The resultant clusters represent accurate snapshots of Canadian neighbourhoods and cluster codes were walked forward to Census 2021 geography. PSYTE™ HD Canada geodemographic data is a valuable tool for analyzing markets, gaining market intelligence and insight, and interpreting consumer behaviour across the diverse Canadian marketplace. PSYTE™ HD Canada geodemographic data is a continuation of the legacy of the PSYTE™ segmentation system used by companies across North America to drive successful and profitable target marketing campaigns, and market potential and site selection studies.
Refer to the PSYTE™ HD Canada geodemographic data section of this product guide for additional information.
PSYTE™ HD Financial geodemographic data
The PSYTE™ HD Financial geodemographic segmentation system classifies Canada's neighbourhoods into 15 distinctive types – clusters – based on the financial characteristics and behaviours of the residents. It is a unique and powerful addition to the PSYTE™ HD Canada geodemographic data product family.
Incorporating the PSYTE™ HD Canada geodemographic system, each PSYTE™ HD Financial geodemographic cluster has a name that triggers images of economic status, occupation, and the types of financial products and services that consumers in a particular cluster would purchase. When paired with existing customer data, users have the ability to identify who their best customers are and where they live. PSYTE™ HD Financial geodemographic data empowers users' decisions for target marketing as well as market and site location studies. It allows for easy identification of new target groups based on financial condition and behaviours such as investing, savings, and use of credit.
Refer to the PSYTE™ HD Financial geodemographic data section of this product guide for additional information.