PSYTE™ HD Canada and PSYTE™ HD Financial geodemographic data offers users the following benefits:
- Providing organizations with detailed insights into the composition of current and potential customers
- Helping organizations drive successful and profitable target marketing campaigns, and market potential and site selection studies
- Aid organizations in understanding who their customers are, what their customers purchase, and what their customers like to do
- Providing a multidimensional framework that allows analysts to capture the complexity of Canadian consumer culture without having to manipulate literally hundreds of census variables, enabling analysts to locate their prime markets "on the ground"