Segmentation and Survey data products from Precisely offer powerful geodemographic market segmentation capabilities, providing organizations with detailed insights into the composition of current and potential customers. Geodemographic segmentation databases are available on a standalone basis (in pipe-delimited text format) or can be integrated into software such as MapInfo Pro, GeoInsight, Spectrum, or Spectrum Insights for use in a more automated reporting and analytical environment.
This document describes the following products:
Methodology statements are included in this product guide to provide a basic understanding of how the information in these products was developed by Precisely's demographers, geographers, and statisticians
Other supporting materials for the two geodemographic cluster systems (PSYTE™ HD Canada and PSYTE™ HD Financial geodemographic data) are available in the product delivery file. Key demographic variables were summarized by cluster. These demographic summary tables were tabulated using the same demographic variables as the Canadian Estimates and Projections Update Profile data product from Precisely.