PSYTE™ US drill-down variables - Latest

PSYTE™ US Geodemographic Data Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Segmentations > PSYTE™ US Geodemographic Data
Version
Latest
Language
English
Product name
PSYTE™ US
Title
PSYTE™ US Geodemographic Data Product Guide
Copyright
2023
First publish date
2023
Last updated
2024-11-12
Published on
2024-11-12T13:20:17.537318

Income

Variable Value Description
dv_income TP1 Top 0.09% of households by household income
TP5 Top 0.1% - 0.49% of households by household income
T01 Top 0.5% - 0.99% of households by household income
T05 Top 1% - 4.99% of households by household income
T10 Top 5% - 9.99% of households by household income
T20 Top 10% - 19.99% of households by household income
T30 Top 20% - 29.99% of households by household income
AAV Top 30% - 50% of households by household income
BAV Bottom 30% - 49.99% of households by household income
B30 Bottom 20% - 29.99% of households by household income
B20 Bottom 10% - 19.99% of households by household income
B10 Bottom 9.99% of households by household income

Property

Variable Value Description
dv_propval T05 Top 4.99% of properties by value
T10 Top 5% - 9.99% of properties by value
T20 Top 10% - 19.99% of properties by value
T30 Top 20%-29.99% of properties by value
AAV Top 30% to 50% of properties by value
BAV Bottom 30% - 49.99% of properties by value
B30 Bottom 20% - 29.99% of properties by value
B20 Bottom 10% - 19.99% of properties by value
B10 Bottom 9.99% of properties by value
dv_tenure MOR Majority of properties owned with mortgage
OWN Majority of properties owned outright
RNT Majority of properties rented
MIX Mixed tenure
dv_proptyp SFR Majority of properties single-family residences
LCA Majority of properties low-rise condos and apartments
MCA Majority of properties mid-rise condos and apartments
HCA Majority of properties high-rise condos and apartments
MOB Majority of properties mobile/manufactured homes
TNH Majority of properties townhouses
MIX Mixed property types
dv_urbnrur URB Classified as urban
RUR Classified as rural

Life stage

Variable Value Description
dv_age YNG Majority of adult population aged under 29 (young)
YNR Majority of adult population aged under 39 (younger)
EMA Majority of adult population aged 30-49 (early middle age)
IMA Majority of adult population aged 40-59 (middle age)
OMA Majority of adult population aged 50-64 (above middle age)
RET Majority of adult population aged 65+ (retired)
BMA Majority of adult population aged under 50 and not classified above (below middle age)
AMA Majority of adult population aged 50+ and not classified above (above middle age)
MIX Mixed age
dv_hhcomp SNG Majority single person households
CPL Majority couple households
SAC Majority single and couple households
FAM Majority family households
CAF Majority couple and family households
NFH Majority non-family multi-person households
MIX Mixed household composition