PSYTE™ US is a geodemographic data product that provides users with an easy-to-understand classification of neighborhoods, based on the socioeconomic and population characteristics of their residents. Data is available on a stand-alone basis (in pipe-delimited text format) or can be integrated into software or platforms for use in a more automated reporting and analytical environment.
This document describes the following product components:
PSYTE™ US Geodemographic Data – Segmentation
PSYTE™ US Geodemographic Data – Drill-Down Variables
It also contains methodology statements that provide a basic understanding of how the information in this product was developed by Precisely.
Other supporting materials are available in the product delivery file. Key demographic and socioeconomic variables are summarized by segment and displayed in the QuickView workbook.