Product description - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Dynamic Demographics products for Australia, United Kingdom, and Germany (and future roadmap countries) include a range of component data files for each product options:

Boundary files – define the geographic units for which Dynamic Demographics data are built. This includes the Uber hexagonal H3 grid geography and country-specific, small-area, census/administrative geography. Boundary files are included in all product options. Boundary files are provided in WKT format.

Origin-Destination files – measure population flows to a destination hex or administrative area in terms of percentage, dwell time, activity score, and ranking. These product files are included in Options 1 through 3.

Demographic and other characteristics based on origin characteristic data applied to destination flows. This includes age by gender and other country-specific characteristic data. Available characteristics data is different across countries for Options 2 through 4. Refer to the Product Specifications of this product guide for additional information.

Seasonality – measures activity by month in terms of dwell time, activity index, percent of the year’s activity, ranking, activity score. Available only for Australia Option 4.

PreciselyID – available in Dynamic Demographics product options for Australia only. The PreciselyID file is a lookup table between Precisely’s unique PBKEY and the Australian geographic codes (H3 grid geography and census-based SA1 geography). Using this lookup table, various Dynamic Demographics attributes can be joined to addresses that have been assigned a PBKEY.

Refer to the Product Specifications and Product Options sections of this product guide for additional information.