Dynamic Demographics delivers the combined power of Precisely's rich portfolio of location context data (such as demographics boundaries) with mobile location data. This geographically aggregated dataset allows businesses to better understand human mobility and how the demographic profile of an area changes as people flow from one location to another throughout the day. It is a highly relevant dataset for any organization interested in human populations and the way people move.
Raw mobile data location files are very large and require sophisticated processes to distill them down to usable data. With Dynamic Demographics, Precisely has already done this work. These plug-and-play data products remove the complexity of processing mobile location data, offer ease-of-use, and delivery significant value across numerous sectors.
Dynamic Demographics provides information on population movement using human mobility data collected from mobile devices where users have provided explicit consent for data to be used in this way. Combined with small-area demographics and other characteristics of the consumer base, this suite of products provides valuable insights including a dynamic view into the changing population landscape across different times of the day and week.