Dynamic Demographics use cases - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Dynamic Demographics can be applied to use cases and scenarios across a wide range of businesses. For instance, retail and financial services can utilize the data to help with site selection, particularly in understanding the popularity of a location and how it changes over time. Dynamic Demographics also provides insights for building out marketing strategies and campaign targeting. In the insurance space, this product suite can be used to help understand the popularity of a location, the impact on claims, and therefore policy price. Telecommunications can leverage Dynamic Demographics to understand the changing coverage demand at locations throughout the day. More and more new use cases are developing in real estate, prop-tech, and other industries.