Product options - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

The following product options are available for Dynamic Demographics:

Product Option Origin-Destination Age by Gender Household Income Consumer Spend Potential Occupation Seasonality Purchasing Power Regional Consumer Styles
Australia Option 1 Yes No No No No No No No
Australia Option 2 Yes Yes No No No No No No
Australia Option 3 Yes Yes Yes Yes Yes No No No
Australia Option 4 No Yes* Yes* Yes* Yes* Yes** No No
Germany Option 1 Yes No No No No No No No
Germany Option 2 Yes Yes No No No No No No
Germany Option 3 Yes Yes No No No No Yes Yes
UK Option 1 Yes No No No No No No No
UK Option 2 Yes Yes No No No No No No
UK Option 3 Yes Yes No No No No Yes Yes

* Option 4: Select datasets are currently available for Australia at Hex 11 geography only, with coverage limited to high-activity areas.

** Option 4: The Seasonality dataset is currently only available for Australia at SA1 geography.

Each successive product option, from Option 1 to 3, provides incremental value by including additional themed tables, described in the following sections.