Dynamic Demographics data - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Dynamic Demographics is a suite of data products consisting of a set of aggregated origin-to-destination relative flow measures represented in mobile location data, combined with demographically themed tables for a given country. The demographic data, combined with aggregated flow data, is distributed to destination locations to create dynamic profiles for different times of the day and week. Refer to the Product Options section of this product guide for information about the demographic dimensions available for profiling.

Foundational origin-destination flow data, aggregated to Uber H3 and small-area census-based geographies, is included in several product option variants. A complete list of variables for each country, including detailed field descriptions, is contained in the dynamic_demographics_data_schema.xlsx workbook.