Summary of metrics by table - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Availability of metrics across Australia Dynamic Demographics, Germany Dynamic Demographics, and United Kingdom Dynamic Demographics are depicted in the following matrices. Metrics available by visitors and workers are denoted with an asterisk (*).

Australia Dynamic Demographics

Metric Origin-Destination Age by Gender Household Income Occupation Consumer Spend Potential Seasonality
Percent Population Yes No No No No No
Rank Yes No No No No Yes
Penetration* No Yes Yes Yes No Yes
Dwell time* Yes Yes Yes Yes No Yes
Activity* No Yes Yes Yes No Yes
Score No Yes Yes Yes No Yes
Spend Potential No No No No Yes No

Germany Dynamic Demographics

Metric Origin-Destination Age by Gender Purchasing Power Regional Consumer Styles
Percent Population Yes No No No
Rank Yes No No No
Penetration* No Yes Yes No
Dwell Time* No Yes Yes No
Activity* No Yes Yes No
Score No Yes Yes No

United Kingdom Dynamic Demographics

Metric Origin-Destination Age by Gender Purchasing Power Regional Consumer Styles
Percent Population Yes No No No
Rank Yes No No No
Penetration* No Yes Yes No
Dwell Time* Yes Yes Yes No
Activity* No Yes Yes No
Score No Yes Yes No