Home and Work origin types - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

A scoring model is used to assign an origin location as either HOME or WORK. The WORK value is assigned where typical work hours are more strongly weighted. The HOME value is assigned for devices where typical hours are more likely to represent times spent at home (such as during early hours of the morning).