Additional unpivoted to pivoted table field name lookups - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

The information in this section applies to the following tables:

  • Age by Gender
  • Household Income (Australia Dynamic Demographics only)
  • Occupation (Australia Dynamic Demographics only)
  • Consumer Spend Potential (Australia Dynamic Demographics only)
  • Purchasing Power (Germany Dynamic Demographics and United Kingdom Dynamic Demographics only)
  • Consumer Styles (Germany Dynamic Demographics and United Kingdom Dynamic Demographics only)
Field Name - Unpivoted Field Name - Pivoted Description
DEM_CATEGORY - Refer to the following sections of this product guide for demographic categories:

Additional information - Australia Dynamic Demographics

Additional information - Germany Dynamic Demographics

Additional information - United Kingdom Dynamic Demographics

VISITORS *_V Visitors
WORKERS *_W Workers
TOTAL_V_W *_T Total workers and visitors
DWELL_TIME *_DT Dwell time visitors
PENETRATION_V *_PV Penetration value - visitors
PENETRATION_W *_PW Penetration value - workers
PENETRATION_T *_PT Penetration value - total
ACTIVITY_V *_AV Activity value - visitors
ACTIVITY_W *_AW Activity value - workers
ACTIVITY_T *_AT Total activity for visitors and workers
SCORE *_S Score value
WD *_WD_* Weekday
WE *_WE_* Weekend