Additional information - United Kingdom Dynamic Demographics - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Purchasing power descriptions

Shortened Version Monthly Purchasing Power per Inhabitant Breakdown
PPI0000 €1-€999
PPI1000 €1000-€1299
PPI1300 €1300-€1599
PPI1600 €1600-€1899
PPI1900 €1900-€2199
PPI2200 €2200-€2499
PPI2500 €2500 or more
Shortened Version Monthly Purchasing Power per Inhabitant Index Breakdown
PPII000 1-49
PPII050 50-79
PPII080 80-99
PPII100 100-119
PPII120 120-149
PPII150 150-199
PPII200 200 or more
Shortened Version Monthly Purchasing Power per Household Breakdown
PPH0000 €1-€999
PPH1000 €1000-€1999
PPH2000 €2000-€2499
PPH2500 €2500-€2999
PPH3000 €3000-€3499
PPH3500 €3500-€3999
PPH4000 €4000-€4499
PPH4500 €4500-€4999
PPH5000 €5000-€5499
PPH5500 €5500-€6499
PPH6500 €6500 or more
Shortened Version Monthly Purchasing Power per Household Index Breakdown
PPHI000 1-49
PPHI050 50-79
PPHI080 80-99
PPHI100 100-119
PPHI120 120-149
PPHI150 150-199
PPHI200 200 or more

Consumer styles

Shortened Version Description
alphas Alphas
caretaker Caretakers
easygoing Easygoing
idealists Idealists
rooted Rooted
safesekr Safety Seekers
selfindlg Self Indulgers
trendsurf Trend Surfers

Demographic categories

Shortened Version Description
AGE_F Age female
AGE_M Age male
PP_HH Monthly purchasing power per household
PP_HH_INDEX Monthly household purchasing power index
PP_INH Monthly purchasing power per inhabitant
PP_INH_INDEX Monthly per-inhabitant purchasing power index