Additional information - Australia Dynamic Demographics - Main

Dynamic Demographics Product Guide

Product type
Data
Portfolio
Enrich
Product family
Enrich Demographics > Segmentations and Geodemographics
Product
Dynamic Demographics
Version
Main
Language
English
Product name
Dynamic Demographics
Title
Dynamic Demographics Product Guide
Copyright
2024
First publish date
2022

Income range descriptions

Shortened Version Description
INC0000 $1-$499 (AUD)
INC0500 $500-$999 (AUD)
INC1000 $1000-$1499 (AUD)
INC1500 $1500-$1999 (AUD)
INC2000 $2000-$2499 (AUD)
INC2500 $2500-$2999 (AUD)
INC3000 $3000-$3499 (AUD)
INC3500 $3500-$3999 (AUD)
INC4000 $4000 (AUD) or more

Consumer Spend categories

Shortened Version Description
ALCOHOL Total alcoholic beverages
CLTHFOOT Total clothing and footwear
CPTLHOUS Capital housing
EXPENDITURE Total expenditure
FOODNALC Total food and non-alcoholic beverages
FUELPOWR Total domestic fuel and power
HHLDFURN Total household furnishings and goods
HHSERVIC Total household services/operations
HSECOST Total housing costs
MEDHEALTH Total medical and healthcare
MISCGOOD Total miscellaneous goods and services
ONLRETAIL Total online retail
PRSNLCARE Total personal care
RECREATN Total recreation
RETAIL Total retail
TOBACCO Total tobacco products
TRANSPRT Total transportation

Demographic categories

Shortened Version Description
AGE_F Age female
AGE_M Age male
HH_INC Household income
OCCUP Occupation
SPN Spend potential

Occupation categories

Shortened Version Description
CLERCLADM Clerical and administrative workers
COMPERSVS Community and personal service workers
LABOURERS Labourers
MACHOPDRI Machine operators and drivers
MANAGERS Managers
PROFESNALS Professionals
SALES Sales workers
TECHTRADES Technicians and trades workers