| Geographic coverage | Australia | Eight states and territories of Australia and outlying regions |
| Germany | Sixteen states of Germany | |
| United Kingdom | Four countries in the United Kingdom: England, Wales, Scotland, and Northern Ireland | |
| Geographic detail | Australia | Statistical Area Level 1 (SA1) and Uber HEX (H3) Level 9 (Options
1, 2, and 3) SA1 and H3 Level 11 (Option 4) Statistical Area Level 1 boundaries are created by the Australian Bureau of Statistics as part of the Australia Statistical Geography Standard (ASGS) geographic classification system. SA1s included for Australia are based on Census 2021 geography. |
| Germany |
European Reference Grid (ERG) and Uber HEX (H3) Level 9 European Reference Grid (ERG) boundaries are created by the German Office for National Statistics. ERGs included for Germany are based on Census 2011 geography. Further information about European Reference Grids is available from the European Environment Agency |
|
| United Kingdom |
Output Area (OA) and Uber HEX (H3) Level 9 Output area (OA) boundaries are created by the United Kingdom Office for National Statistics. OAs included for the United Kingdom are based on Census 2011 geography. Further information about Output Areas is available from the Office of National Statistics. |
|
| Origin-Destination | All | Population flows from either home or work origins to destination
locations. Refer to the Product Options section of this product guide for additional details and availability information. |
| Demographic Characteristics | Australia | Age by Gender (Precisely Estimates) - Options 2, 3, and
4 Household Income (Precisely Estimates) - Options 3, and 4 Consumer Spend Potential (Precisely CSP) - Options 3 and 4 Occupation (Precisely Base Demographics, ABS Census) - Options 3 and 4 All characteristics are aggregated to SA1 geography. Methodology statements and product documentation for each of the above products are available from Precisely's product management team upon request. Refer to the Product Options section of this product guide for additional details and availability information. |
| Germany | Age by Gender (GfK) - Options 2 and 3 Purchasing Power (GfK) - Option 3 Consumer Styles (GfK) - Option 3 All characteristics are aggregated to street geography. Methodology statements and product documentation for each of the above products are available from Precisely's product management team upon request. Refer to the Product Options section of this product guide for additional details and availability information. |
|
| United Kingdom | Age by Gender (GfK) - Options 2 and 3 Purchasing Power (GfK) - Option 3 Regional Consumer Styles (GfK) - Option 3 All characteristics are aggregated to street geography. Methodology statements and product documentation for each of the above products are available from Precisely's product management team upon request. Refer to the Product Options section of this product guide for additional details and availability information. |
|
| Seasonality | Australia only |
Seasonality provides information on each month's activity for SA1 areas, allowing comparison of how busy an area is over the course of twelve months. Available in Option 4 only. |
| PreciselyID | Australia only | The PBKEY-to-geography-code lookup table enables linkage of
Dynamic Demographics data at the address level via the PreciselyID
lookup in an operationally efficient manner. Available in the data > index subfolder for all product options. |
| Variables | Australia | Refer to the AUS Data Schema tab in the dynamic_demographics_data_schema.xlsx workbook |
| Germany | Refer to the DEU Data Schema tab in the dynamic_demographics_data_schema.xlsx workbook | |
| United Kingdom | Refer to the UK Data Schema tab in the dynamic_demographics_data_schema.xlsx workbook | |
| Record counts | Australia | Refer to the australia_dynamic_demographics_YYYY_MM_product_metrics.xlsx workbook |
| Germany | Refer to the germany_dynamic_demographics_YYYY_MM_product_metrics.xlsx workbook | |
| United Kingdom | Refer to the united_kingdom_dynamic_demographics_YYYY_MM_product_metrics.xlsx workbook | |
| File format | All | Pipe-delimited ( | ) text for all data except boundaries.
Boundaries data is provided in WKT format. UTF-8 character encoding |
| Update frequency | All | Quarterly |
Note: H3 Level 9 and Level 11 boundaries are provided only where
data is available. HEX polygons with insufficient data are not included in the
boundaries file.