Dynamic Demographics is a suite of data products consisting of a set of aggregated origin-to-destination relative flow measures represented in mobile location data, combined with demographically themed tables for a given country. The demographic data, combined with aggregated flow data, is distributed to destination locations to create dynamic profiles for different times of the day and week. Refer to the Product Options section of this product guide for information about the demographic dimensions available for profiling.
Foundational origin-destination flow data, aggregated to Uber H3 and small-area census-based geographies, is included in several product option variants. A complete list of variables for each country, including detailed field descriptions, is contained in the dynamic_demographics_data_schema.xlsx workbook.