The tables in this section show the number of tables/files included in each product option for each Dynamic Demographics product.
Australia Dynamic Demographics
| Product Option | Boundaries | Type | Origin-Destination | Age by Gender | Household Income | Consumer Spend Potential | Occupation | Seasonality |
|---|---|---|---|---|---|---|---|---|
| Australia Dynamic Demographics Option 1 | 2 | Pivoted HEX | 6 | - | - | - | - | - |
| Unpivoted HEX | 6 | - | - | - | - | - | ||
| Pivoted SA1 | 6 | - | - | - | - | - | ||
| Unpivoted SA1 | 6 | - | - | - | - | - | ||
| Australia Dynamic Demographics Option 2 | 2 | Pivoted HEX | 6 | 4 | - | - | - | - |
| Unpivoted HEX | 6 | 4 | - | - | - | - | ||
| Pivoted SA1 | 6 | 4 | - | - | - | - | ||
| Unpivoted SA1 | 6 | 4 | - | - | - | - | ||
| Australia Dynamic Demographics Option 3 | 2 | Pivoted HEX | 6 | 4 | 1 | 1 | 1 | - |
| Unpivoted HEX | 6 | 4 | 1 | 1 | 1 | - | ||
| Pivoted SA1 | 6 | 4 | 1 | 1 | 1 | - | ||
| Unpivoted SA1 | 6 | 4 | 1 | 1 | 1 | - | ||
| Australia Dynamic Demographics Option 4 | 2 | Pivoted HEX11 | - | 4 | 1 | 1 | 1 | - |
| Unpivoted HEX11 | - | 4 | 1 | 1 | 1 | - | ||
| Pivoted SA1 | - | - | - | - | - | 1 | ||
| Unpivoted SA1 | - | - | - | - | - | 1 |
Germany Dynamic Demographics
| Purchasing Option | Boundaries | Type | Origin-Destination | Age by Gender | Purchasing Power | Regional Consumer Styles |
|---|---|---|---|---|---|---|
| Germany Dynamic Demographics Option 1 | 2 | Pivoted HEX | 6 | - | - | - |
| Unpivoted HEX | 6 | - | - | - | ||
| Pivoted ERG | 6 | - | - | - | ||
| Unpivoted ERG | 6 | - | - | - | ||
| Germany Dynamic Demographics Option 2 | 2 | Pivoted HEX | 6 | 4 | - | - |
| Unpivoted HEX | 6 | 4 | - | - | ||
| Pivoted ERG | 6 | 4 | - | - | ||
| Unpivoted ERG | 6 | 4 | - | - | ||
| Germany Dynamic Demographics Option 3 | 2 | Pivoted HEX | 6 | 4 | 8 | 1 |
| Unpivoted HEX | 6 | 4 | 8 | 1 | ||
| Pivoted ERG | 6 | 4 | 8 | 1 | ||
| Unpivoted ERG | 6 | 4 | 8 | 1 |
United Kingdom Dynamic Demographics
| Purchasing Option | Boundaries | Type | Origin-Destination | Age by Gender | Purchasing Power | Regional Consumer Styles |
|---|---|---|---|---|---|---|
| United Kingdom Dynamic Demographics Option 1 | 2 | Pivoted HEX | 6 | - | - | - |
| Unpivoted HEX | 6 | - | - | - | ||
| Pivoted OA | 6 | - | - | - | ||
| Unpivoted OA | 6 | - | - | - | ||
| United Kingdom Dynamic Demographics Option 2 | 2 | Pivoted HEX | 6 | 4 | - | - |
| Unpivoted HEX | 6 | 4 | - | - | ||
| Pivoted OA | 6 | 4 | - | - | ||
| Unpivoted OA | 6 | 4 | - | - | ||
| United Kingdom Dynamic Demographics Option 3 | 2 | Pivoted HEX | 6 | 4 | 8 | 1 |
| Unpivoted HEX | 6 | 4 | 8 | 1 | ||
| Pivoted OA | 6 | 4 | 8 | 1 | ||
| Unpivoted OA | 6 | 4 | 8 | 1 |