The information in this section applies to the following tables:
- Age by Gender
- Household Income (Australia Dynamic Demographics only)
- Occupation (Australia Dynamic Demographics only)
- Consumer Spend Potential (Australia Dynamic Demographics only)
- Purchasing Power (Germany Dynamic Demographics and United Kingdom Dynamic Demographics only)
- Consumer Styles (Germany Dynamic Demographics and United Kingdom Dynamic Demographics only)
| Field Name - Unpivoted | Field Name - Pivoted | Description |
|---|---|---|
| DEM_CATEGORY | - | Refer to the following sections of this product guide for
demographic categories: Additional information - Australia Dynamic Demographics Additional information - Germany Dynamic Demographics Additional information - United Kingdom Dynamic Demographics |
| VISITORS | *_V | Visitors |
| WORKERS | *_W | Workers |
| TOTAL_V_W | *_T | Total workers and visitors |
| DWELL_TIME | *_DT | Dwell time visitors |
| PENETRATION_V | *_PV | Penetration value - visitors |
| PENETRATION_W | *_PW | Penetration value - workers |
| PENETRATION_T | *_PT | Penetration value - total |
| ACTIVITY_V | *_AV | Activity value - visitors |
| ACTIVITY_W | *_AW | Activity value - workers |
| ACTIVITY_T | *_AT | Total activity for visitors and workers |
| SCORE | *_S | Score value |
| WD | *_WD_* | Weekday |
| WE | *_WE_* | Weekend |