Consumer Vitality solves a business-wide knowledge gap in scoring consumer performance in Canada for small, local areas. While various classifications systems exist in marketing and PR pieces for large scale geographies – such as the ‘Ten Best Places to Retire’ - no classification system except for Consumer Vitality has quantified consumer performance at the DA unit of analysis. Consumer Vitality is a high-value data product that is easy to use, cost-effective and robust in terms of offering users with an abundance of additional complementary demographic data to enhance targeting efforts.