The Carrier Route Boundaries product represents the area served by a particular USPS mail carrier. Using multiple data sources, Precisely creates boundaries that follow roads, both for accuracy and visual appeal. Our proprietary process captures residential and business routes with the resulting product being a great resource for direct marketers. Other advantages include:
- Use of multiple data feeds, including USPS data, to ensure completeness
- CASS-certifiable data imported each month;
- Rigorous linkage of ZIP+4 data to every US street segment;
- Segment scores based on match rates;
- Areas are incorporated cleanly, without the “fake accuracy” of jagged fence-posting used by other companies.